Pause Before You Play | the Primary Message of the Candie's Foundation

Since its inception in 2001, Candie’s Foundation ads have been seen by millions of teens across America. We work with national media outlets and teen pregnancy organizations to reach the greatest number of teens with the most effective messages. Our ads have made more than 500 million media impressions in all major teen media outlets, including:

• Print: Seventeen, Vibe, The Source, Blender, Teen Vogue, J14, Elle, InStyle, and Cosmopolitan
• Broadcast: MTV, ABC, NBC, CBS, Fox, ABC Family, and the CW
• Online: AOL, MTV, The-N, MyYearbook.com, Seventeen.com, Black Planet.com, and perezhilton.com

Celebrity Participants

Celebrities that have participated in the campaigns include Vanessa Hudgens, Bristol Palin, Hayden Panettiere, Beyoncé, Ciara, Jenny McCarthy, Vanessa Minnillo, Ashley Tisdale, Hilary Duff, Ashlee Simpson, Usher, Rachel Bilson, as well as Teddy Geiger.

Campaign Messages

The overarching message of our campaigns is ”Pause Before You Play”: pause to think about your future; pause to think about consequences; pause to evaluate your relationship; pause to delay sex; pause to get a condom; pause to ask “why now?”

Specific messages of our campaigns have included:

• I Never Thought I Would Be a Statistic
• Not Really the Way You Pictured Your First Crib
• Not What You Had in Mind for Your First Set of Wheels
• You Think Being in School Sucks?
• And you thought your parents were controlling?
• Be Sexy: It Doesn’t Mean You Have to Have Sex
• Be Smart: Don’t Give Up Your Education
• Be Smart: You Are Too Young to Start

To inquire about using Candie’s Foundation content in your program, email info@candiesfoundation.org.