COMPARING THE EFFECTS OF CELEBRITY AND NON-CELEBRITY PUBLIC SERVICE ANNOUNCEMENTS FOCUSED ON TEEN PREGNANCY PREVENTION
In January 2011, the Candie's Foundation commissioned YPulse, a youth media research firm, to conduct a survey with 1,000 14-19 year-olds throughout the United States to compare impact and resonance of celebrity-driven teen pregnancy prevention PSAs with non-celebrity PSAs. Teens viewed four different video PSAs. The two Candie's Foundation PSAs featured Bristol Palin and Jenny McCarthy. The two comparison PSAs were produced by a national teen pregnancy prevention organization and featured non-famous teens. All four PSAs have received comparable national media air time. The tables below outline some of the key findings.
